Turtle Chuckle Films

What it had to do

A film company whose work is public and whose website was not. Heer Sara had been released to cinemas and then to Amazon Prime Video, two more films were moving through pre-production and development, and the site was a builder template that said almost none of it. What it had to do was carry a slate that changes, put the film people are actually searching for at the front, and speak to two audiences at once: the industry, who want to know who these people are, and the audience, who want to know where to watch.

What we decided

The slate is the product, so the slate is the page. One film now streaming, one in pre-production, one in development, each with its status in plain words. A production house with three projects is not a portfolio of finished work; it is a company mid-sentence, and a site that only lists what is finished tells a visitor the company has stopped.

Heer Sara gets the front door. Nobody searches for a production company by name until they have a reason to, and the reason here is a film: released 12 June 2026, Hindi, 99 minutes, Patralekhaa and Maanvi Gagroo, and now on Prime Video. The trailer and where to watch it are the first things on the page, because the visitor who arrives from the film is the visitor who exists.

The mascot does real work rather than decorating. A turtle walks with you as you scroll and turns to face the way it is going, "Lights down" dims the room like a cinema, and the lines rotate between English and Hindi — "धीरे चलो, दूर तक चलो" beside "worth the wait" — because the audience reads both and the joke lands in both. It is the one thing on the site that could have been pure decoration and is instead the whole brand argument: steady, thoughtful, and in no hurry.

Nothing was lost on the way. While the new site was built, a cinema-lobby teaser held the address with the slate on its marquee and a launch-day signup, and the old site was captured page by page and kept at its own address so nothing that existed simply vanished.

What is on the site

1. The slate, in status order

   Now streaming, in pre-production, in development. A visitor sees what the company is doing, not only what it has done.

2. The film at the front

   Heer Sara opens the page with its trailer and where to watch, because that is what brings people here.

3. Hindi and English together

   The taglines rotate between the two. Not a language switcher that hides half the brand behind a click.

4. Lights down

   A single control that dims the page like a cinema before the film. The site is about watching things.

5. A turtle that walks with the scroll

   It follows you down the page and turns to face the way it is walking. The mascot is the argument, so it moves like one.

6. How to pitch us

   Writers and directors arrive too. The site tells them what to send instead of leaving them to guess at an inbox.

7. An announcement list

   One email when the next film is announced, and nothing else. Said in those words on the page.

How it performs

• 272 msto paint the main content, on an emulated mid-range phone
• 135 msto first byte
• 308 KBtransferred, across 14 requests

Measured 2026-09-20. Median of 3 loads, emulated mid-range phone at 390px, cold cache, waiting for the load event. For context, the median across the 300 Chicago-area small business sites we tested was 1,406 ms, and Google treats anything under 2,500 ms as good. This site is about 5.2× quicker than the local median.

Re-measured rather than remembered, which is why the date is on it.

Worth taking from this

When a business is known for its work rather than its name, the work is the front door. Put the thing people searched for first and the company second.