Industries
Websites and marketing for real estate agents
What have you sold near me, and what is my house worth. A site organised around those two questions beats one organised around a listing feed.
Buyers do not need your website — the portals already have the listings. Sellers do, and they are the ones choosing between three agents on the evidence of what you have sold near them and how you present a property.
How customers actually find a agent
Sellers arrive by search and by seeing your name locally, then check you online before inviting you round. Buyers arrive from the portals. Building an agent site for buyers is the standard mistake, because it competes with the portals on the one thing they cannot be beaten at.
What they type
- estate agents [town]
- how much is my house worth [town]
- sell my house fast [town]
- best realtor near me
- [neighbourhood] house prices
Bracketed parts are wherever you are and whatever you sell. These are phrasings, not a keyword list to stuff into a page.
Four things real estate agents get wrong online
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The site is a worse version of a portal
Duplicating a listing feed you do not control, on a site nobody searches for property on, produces thin pages and no instructions. The portals win that fight, always.
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No local market knowledge published
What you know about specific streets and neighbourhoods is genuinely yours and impossible to copy. It is also exactly what a seller is testing for, and most agent sites contain none of it.
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No valuation route
"How much is my house worth" is the highest-intent search in the trade. A site with no obvious answer to it is turning away its best visitors.
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The agent is invisible
Sellers pick a person, not a brand. Agent sites that lead with a logo and hide the individual are competing on the one axis where the big franchises win.
If you change one thing
Building for buyers. Buyers are on the portals and are not coming back. Every hour spent on listing search is an hour not spent on the seller pages that actually win instructions.
What we would work on
- Local visibility & lead generation Help nearby customers find you, trust you, and call you.
- Search engine optimisation Build traffic and inbound leads that keep arriving.
- Website design & development Turn visitors into calls, leads and customers.
In that order, for this trade. The pricing is the same whatever sector you are in — a five-page site is $249 to build and $399 a year to keep running.
Have we done this before
Not in this trade yet. The work we have done is here, and the four problems above hold whichever trade the last client was in.
Straight answers
Questions from real estate agents
List your own instructions, as proof and as something to send a vendor. Do not try to build a searchable portal — you will lose to the portals and gain a large number of thin pages.
Neighbourhood guides, sold-price commentary and honest notes on what is moving and what is not. It is the only content on an agent site that a competitor cannot copy, because they were not at those viewings.
For the areas you genuinely work, yes, provided each one says something specific about that area. Ten pages differing only in the place name are worse than three that are actually about somewhere.
A simple form that promises a real human valuation usually outperforms an instant-estimate widget, because the estimate is either wrong or free — and either way you never speak to the seller.
Very. Selling a house is a large, infrequent, anxious transaction, and recent reviews from named local people are the strongest signal available to somebody choosing between three agents.
No, and be wary of anyone who claims to specialise in 10 industries at once. What we have is a way of working that suits small businesses — fast sites, clear pricing, no contracts — and enough time spent on agent problems to know which of them are worth money. Where we have not done work in a sector, we say so rather than dressing up somebody else's case study.
With whichever of the four problems above you recognised. Most owners know the answer before they finish reading the list. If none of them landed, the fifteen-minute call is free and we will look at what you have got.
Nearby
Other trades, same questions
- Auto Repair and Services Can you look at it today, and roughly what will this cost me. Nothing else on a garage website is as valuable as those two answers.
- Retail and Online Shops Do you have it, can I get it today, and can you tell me which one I want. The third is the one the marketplaces cannot answer.