Service 03
Search engine optimisation
Build traffic and inbound leads that keep arriving.
Search engine optimisation puts your business in front of people who are already looking for what you sell. It is slower than advertising and it compounds: the work done this quarter keeps returning next year, and you are not renting the traffic.
SEO puts you in front of people already searching for what you sell. It is slower than ads and it compounds — the work you do this quarter keeps paying next year.
What this helps with
- Ranking for the terms your customers actually type
- Consistent organic traffic that you do not rent
- Less dependence on paid ads to stay visible
What you get
- A technical pass so search engines can actually read and index the site
- Pages targeted at the terms your customers type, not the ones the industry likes to say
- Titles and descriptions written for a real person deciding which result to click
- Content that answers the question the search was asking, in full
- Internal links so your important pages get the weight they should
- A written record of what changed and when, so nothing is a black box
Best suited to
Businesses playing a long game rather than chasing a launch
How it runs
What actually happens
-
01
Fix what is broken
Speed, crawlability, duplicate pages, broken links, pages nobody links to. This is unglamorous and it comes first, because content on a site search engines struggle with is content nobody reads.
-
02
Find the winnable terms
There is no point competing for a term that three national agencies are spending on when the specific, local version of it is sitting there. We start where the work turns into calls soonest.
-
03
Build the pages
Each target term gets a page that genuinely answers it, rather than a thin page built to hold a keyword. Thin pages have stopped working and they take the rest of the site down with them.
-
04
Report and adjust
Monthly, in plain language: what moved, what it produced, and what we are doing next. Rankings that do not turn into enquiries get treated as a problem, not a win.
What we need from you
- Access to the website and, where they exist, to Search Console and analytics. If they do not exist we set them up.
- A plain list of what you sell and what you would most like more of.
- The areas you genuinely serve, which sets what we target and what we deliberately do not.
- Patience for the first two months, because the technical work happens before the results do.
How it is measured
- Impressions and clicks from search, taken from Search Console rather than an estimate
- How many pages are actually indexed
- Which terms you appear for and where that is moving
- Enquiries and calls that started with a search
What it costs
This is included in the monthly plans, which start at $149 a month and run to $349, or it can be bought on its own if a plan is more than you need. Every plan carries web hosting, professional email, custom domain name, ssl certificate, on-page seo, built to wcag 2.2 aa accessibility standards and client hub — raise anything, see where it stands. Nothing is tied to a contract, so you can stop at the end of any month and the work already paid for is finished and handed over regardless. The full breakdown, including what each tier adds, is on the pricing page.
What this is not
Nobody can promise a position, and anyone who does is either guessing or lying. SEO also takes months rather than weeks, so if you need the phone to ring this fortnight, advertising is the honest answer and we will tell you that.
What it works with
- Website design & development Most technical search problems are build problems. Fixing them on a site that was made badly is more expensive than making it properly.
- Local visibility & lead generation For a business with a catchment rather than a national market, the map results are usually the faster half of the same job.
Straight answers
Common questions
We write it. You are the one who knows what customers ask, so the first call is mostly us taking that off you, and you approve everything before it goes live.
Long-tail and local terms can move within the first couple of months. Competitive head terms take longer and depend on links and reviews as much as on the site itself. We will tell you which of the two your targets are before you start.
No, and neither can anybody else. What we can do is show you what changed, what it produced, and where you stand against the businesses you are actually competing with.
No. Everything is month to month and you can stop at the end of any month. Work already paid for is finished and handed over either way.
Two separate things. Your ad budget is billed directly to your card by Google or Meta — it never passes through us and is never marked up. Our management fee for building and optimising the campaigns is 20% of monthly ad spend, with a $500 a month minimum spend, invoiced separately from your plan.
What changed, what it produced, and what we are doing next — in plain language. Calls and enquiries, not impressions.
Related reading
Guides on this
In their words
I’ve had an excellent experience working with 99 mph. They built two websites for my business, and both turned out perfectly aligned with my brand. Their design quality, attention to detail, and technical expertise truly stand out. Beyond the websites, they manage my social media postings with creativity and consistency, keeping my audience engaged and growing. Their responsiveness is reliable. They address feedback immediately, and always provide thoughtful solutions. I highly recommend 99 mph to anyone seeking reliable, high-quality digital marketing services. Their professionalism makes every project smooth and stress free consistently.
As standard
The half of the job nobody advertises
Every site we build now gets all of this, whichever plan it is on. Most of it is invisible until it is missing, which is exactly why it is worth saying out loud.
- Works on whatever they are holding Checked on a phone, a tablet and a desktop, down to the narrow screen of a folding phone. Not shrunk to fit: laid out so it reads properly at each size.
- Readable by the AI assistants people now ask More people start with ChatGPT or a search assistant than with a search box. The words on the page are plain text an assistant can read and quote, rather than something it has to run to see, and the site tells them it is welcome.
- Built to recognised accessibility guidelines We follow WCAG 2.2 AA, the standard most of the world writes into law. That means it works by keyboard, the text can be enlarged without the layout breaking, colours stay readable, and photographs are described for anyone who cannot see them. We follow the guidelines and test against them; we do not sell a certificate, because nobody can honestly certify this.
- Looks right in daylight and at night Where it suits the brand, the site follows the light or dark setting on the visitor's own device, and offers a switch for anyone who prefers the other one.
- Fast on a bad signal The pages are small and there is very little for the phone to do before it can show them, which is what matters in a van or a car park rather than on office wifi.
- Looks right when somebody shares it Paste a link into WhatsApp, LinkedIn or a text and a proper card appears with the right title and picture, rather than a bare address.
- Nothing to break into, nothing to keep patching No plugins, no admin login, no database. The usual way a small-business site gets defaced is a plugin nobody updated, and there are none here.
- Every version kept, so anything can be undone Each change is recorded. Putting the site back as it was last week is a minute of work rather than a disaster.
- Yours, not ours The domain is registered in your name, you can reach the hosting, and if you ever leave you take the lot. We have written about why that matters more than the price.