Service 03
Search engine optimisation
Build traffic and inbound leads that keep arriving.
Search engine optimisation puts your business in front of people who are already looking for what you sell. It is slower than advertising and it compounds: the work done this quarter keeps returning next year, and you are not renting the traffic.
SEO puts you in front of people already searching for what you sell. It is slower than ads and it compounds — the work you do this quarter keeps paying next year.
What this helps with
- Ranking for the terms your customers actually type
- Consistent organic traffic that you do not rent
- Less dependence on paid ads to stay visible
What you get
- A technical pass so search engines can actually read and index the site
- Pages targeted at the terms your customers type, not the ones the industry likes to say
- Titles and descriptions written for a real person deciding which result to click
- Content that answers the question the search was asking, in full
- Internal links so your important pages get the weight they should
- A written record of what changed and when, so nothing is a black box
Best suited to
Businesses playing a long game rather than chasing a launch
How it runs
What actually happens
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01
Fix what is broken
Speed, crawlability, duplicate pages, broken links, pages nobody links to. This is unglamorous and it comes first, because content on a site search engines struggle with is content nobody reads.
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02
Find the winnable terms
There is no point competing for a term that three national agencies are spending on when the specific, local version of it is sitting there. We start where the work turns into calls soonest.
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03
Build the pages
Each target term gets a page that genuinely answers it, rather than a thin page built to hold a keyword. Thin pages have stopped working and they take the rest of the site down with them.
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04
Report and adjust
Monthly, in plain language: what moved, what it produced, and what we are doing next. Rankings that do not turn into enquiries get treated as a problem, not a win.
What we need from you
- Access to the website and, where they exist, to Search Console and analytics. If they do not exist we set them up.
- A plain list of what you sell and what you would most like more of.
- The areas you genuinely serve, which sets what we target and what we deliberately do not.
- Patience for the first two months, because the technical work happens before the results do.
How it is measured
- Impressions and clicks from search, taken from Search Console rather than an estimate
- How many pages are actually indexed
- Which terms you appear for and where that is moving
- Enquiries and calls that started with a search
What it costs
This is included in the monthly plans, which start at $149 a month and run to $599, or it can be bought on its own if a plan is more than you need. Every plan carries web hosting, professional email, custom domain name, ssl certificate and on-page seo. Nothing is tied to a contract, so you can stop at the end of any month and the work already paid for is finished and handed over regardless. The full breakdown, including what each tier adds, is on the pricing page.
What this is not
Nobody can promise a position, and anyone who does is either guessing or lying. SEO also takes months rather than weeks, so if you need the phone to ring this fortnight, advertising is the honest answer and we will tell you that.
What it works with
- Website design & development Most technical search problems are build problems. Fixing them on a site that was made badly is more expensive than making it properly.
- Local visibility & lead generation For a business with a catchment rather than a national market, the map results are usually the faster half of the same job.
Straight answers
Common questions
We write it. You are the one who knows what customers ask, so the first call is mostly us taking that off you, and you approve everything before it goes live.
Long-tail and local terms can move within the first couple of months. Competitive head terms take longer and depend on links and reviews as much as on the site itself. We will tell you which of the two your targets are before you start.
No, and neither can anybody else. What we can do is show you what changed, what it produced, and where you stand against the businesses you are actually competing with.
No. Everything is month to month and you can stop at the end of any month. Work already paid for is finished and handed over either way.
Two separate things. Your ad budget is billed directly to your card by Google or Meta — it never passes through us and is never marked up. Our management fee for building and optimising the campaigns is 20% of monthly ad spend, with a $500 a month minimum spend, invoiced separately from your plan.
What changed, what it produced, and what we are doing next — in plain language. Calls and enquiries, not impressions.
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