Industries
Websites and marketing for salons and spas
Can I see work like what I want, and can I book it right now. Two questions, both answerable above the fold.
Salon clients decide with their eyes and book with their thumb. Photographs of work your own stylists did, and a booking that takes one tap at nine in the evening, matter more than everything else on the site combined.
How customers actually find a salon
Instagram and the map, mostly, with a website visit only to confirm price and availability. The website is rarely where the discovery happens and almost always where the booking is won or lost.
What they type
- hair salon near me
- [treatment] [town]
- salon open sunday [town]
- best [treatment] near me
- [treatment] prices [town]
Bracketed parts are wherever you are and whatever you sell. These are phrasings, not a keyword list to stuff into a page.
Four things salons and spas get wrong online
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Booking is a phone call during opening hours
Most booking intent happens in the evening, after work, on a phone. If the only route is ringing tomorrow, a meaningful share of it goes to whoever had a booking button.
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Stock photographs of somebody else’s hair
This trade is bought entirely on visible results. Generic imagery says, accurately, that you did not want to show your own work.
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No prices anywhere
Treatment pricing varies, which is why a range works better than silence. "Cut and finish from $X" filters your enquiries without committing you to a number.
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The social feed and the website disagree
New treatments, new stylists and new hours appear on Instagram and never reach the site, so the site slowly becomes the least accurate thing with your name on it.
If you change one thing
Letting the website fall behind the social feed. If Instagram is where the business actually lives, the site needs to at least match it on hours, prices and what you currently offer.
What we would work on
- Local visibility & lead generation Help nearby customers find you, trust you, and call you.
- Social media marketing Look established, stay visible, without it eating your week.
- Website design & development Turn visitors into calls, leads and customers.
In that order, for this trade. The pricing is the same whatever sector you are in — a five-page site is $249 to build and $399 a year to keep running.
Have we done this before
Not in this trade yet. The work we have done is here, and the four problems above hold whichever trade the last client was in.
Straight answers
Questions from salons and spas
Yes, for two reasons. Instagram is not searchable the way the web is, so it wins you nobody who does not already follow you. And it is rented — an account restriction takes your entire shopfront with it.
Whichever one your team will actually keep up to date. The integration is the easy part; a calendar nobody maintains produces double bookings, which cost more than the software ever did.
List them all on a menu page, and give a full page only to the treatments people search for by name. Those are the ones that can bring in someone who has never heard of you.
Ask at the chair, while the client is happy with what they are looking at, and make it one tap. A review link on the receipt or a card at the till outperforms any automated follow-up.
Usually less than the basics. For most salons, the Google Business Profile, real photographs and online booking return more per dollar than ads do, and ads sending traffic to a site without booking simply lose money faster.
No, and be wary of anyone who claims to specialise in 10 industries at once. What we have is a way of working that suits small businesses — fast sites, clear pricing, no contracts — and enough time spent on salon problems to know which of them are worth money. Where we have not done work in a sector, we say so rather than dressing up somebody else's case study.
With whichever of the four problems above you recognised. Most owners know the answer before they finish reading the list. If none of them landed, the fifteen-minute call is free and we will look at what you have got.
Nearby
Other trades, same questions
- Gyms and Fitness Studios Will I feel out of place, and what does the first visit involve. Answer the nerve, not the equipment specification.
- Real Estate Agents What have you sold near me, and what is my house worth. A site organised around those two questions beats one organised around a listing feed.