Industries
Websites and marketing for professional and B2B services
Have they solved this exact problem before, for somebody like me. Answer it with evidence rather than adjectives and the enquiry follows.
B2B buyers research quietly and at length, then arrive ready. Almost none of them fill in a form on the first visit, which means a professional-services site is judged on whether it looks like it knows what it is talking about, not on how many calls to action it has.
How customers actually find a firm
Through search for a specific problem, through referral, and increasingly through being cited in an answer somebody asked an AI. The common thread is that they read several pages before contacting anyone, and the decision is largely made before the first conversation.
What they type
- [service] consultant [town]
- how to [specific business problem]
- [service] for small business
- [service] vs [alternative]
- best [service] firm near me
Bracketed parts are wherever you are and whatever you sell. These are phrasings, not a keyword list to stuff into a page.
Four things professional and B2B services get wrong online
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The site says what you are, not what you fix
Consultancy sites open with the firm. Buyers arrive with a problem and scan for it. A page that names the problem in its first line outperforms one that leads with a mission statement, every time.
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No evidence anybody can check
Claims of expertise are free, so they carry nothing. A written case, a named result, a published article that demonstrates thinking — those are the things a buyer can verify, and verification is what they are doing.
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No named people
Professional services are bought from people. A site with no names, no faces and no backgrounds is asking for a decision on trust while withholding everything trust is built from.
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Everything funnels to "book a call"
It is too big an ask on a first visit. Something to read, download or work through gives a cautious buyer a smaller step, and identifies who is actually interested.
If you change one thing
Writing about the firm instead of the problem. Every page opens with who you are; buyers arrive knowing only what is wrong, and leave when they cannot find it named.
What we would work on
- Website design & development Turn visitors into calls, leads and customers.
- Search engine optimisation Build traffic and inbound leads that keep arriving.
- Email & marketing automation Turn leads into customers, and customers into repeat buyers.
In that order, for this trade. The pricing is the same whatever sector you are in — a five-page site is $249 to build and $399 a year to keep running.
Have we done this before
A firm we built for
- Burrs Consultancy A consultancy in Indore that had no credible front door. Built to lead with the problem rather than the firm.
A live site, not a mockup. Open it and check how it loads on your own phone.
Straight answers
Questions from professional and B2B services
Longer than a local trade, because the buying cycle is longer. Expect months rather than weeks, and expect the first enquiries to come from people who read three or four pages first.
Only if somebody will genuinely write it. For professional services, published thinking is one of the strongest trust signals there is — and three abandoned posts from 2023 is one of the worst.
Usually not. Gating cuts your readership sharply for a list of email addresses that mostly do not convert, and in a trade bought on demonstrated expertise, being read matters more than being emailed.
Describe the shape without the name: the situation, what was done, what changed, with figures made relative rather than absolute. An anonymised case with real specifics beats a named one with none.
It is most of it. Answer-first pages with clearly-marked facts are what large language models cite, and B2B buyers are already asking them for shortlists.
No, and be wary of anyone who claims to specialise in 10 industries at once. What we have is a way of working that suits small businesses — fast sites, clear pricing, no contracts — and enough time spent on firm problems to know which of them are worth money. Burrs Consultancy is one of ours you can go and look at.
With whichever of the four problems above you recognised. Most owners know the answer before they finish reading the list. If none of them landed, the fifteen-minute call is free and we will look at what you have got.
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