Industries
Websites and marketing for dental and medical practices
Can I get seen, will it be covered, and do people like this practice. A site that answers all three above the fold converts far better than one that leads with a mission statement.
Patients choose a practice on trust and convenience, and check both in about ninety seconds: reviews, whether you take their insurance, and whether they can get an appointment. A practice website that answers those three quickly wins against a prettier one that does not.
How customers actually find a practice
A mix of map searches for anything urgent, insurance directories for anything planned, and referrals who then look you up to confirm you are real. The referral traffic is the highest-intent of the three and the most often squandered by a dated site.
What they type
- dentist near me
- emergency dentist [town]
- [speciality] [town]
- dentist that takes [insurer]
- new patient dentist [town]
Bracketed parts are wherever you are and whatever you sell. These are phrasings, not a keyword list to stuff into a page.
Four things dental and medical practices get wrong online
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Insurance is not answered anywhere
It is the first question a new patient has and most practice sites make them ring to ask it. Listing the plans you accept, plainly, removes the single largest source of friction in the whole decision.
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Reviews are thin or old
Healthcare is chosen on trust more than any other local trade. A practice with eleven recent reviews beats one with forty from four years ago, because recency reads as still-good.
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Nothing can be booked outside working hours
A meaningful share of appointment decisions are made in the evening. If the only route is a phone call during the day, the decision is deferred and frequently made elsewhere.
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The site is a compliance document, not a welcome
Practice sites drift into policies, forms and notices. All of it is necessary and none of it is what an anxious new patient is looking for on the first screen.
If you change one thing
Hiding which insurance you accept. It is the question every new patient has, it costs nothing to answer, and leaving it out makes them ring a competitor who published theirs.
What we would work on
- Local visibility & lead generation Help nearby customers find you, trust you, and call you.
- Website design & development Turn visitors into calls, leads and customers.
- Search engine optimisation Build traffic and inbound leads that keep arriving.
In that order, for this trade. The pricing is the same whatever sector you are in — a five-page site is $249 to build and $399 a year to keep running.
Have we done this before
Not in this trade yet. The work we have done is here, and the four problems above hold whichever trade the last client was in.
Straight answers
Questions from dental and medical practices
Asking for reviews is generally fine; responding to them is where care is needed, because acknowledging that somebody is a patient can itself be a disclosure. Keep replies generic and take the specifics offline. Check your own regulator, and this is not legal advice.
For the treatments people search by name, yes. Somebody searching for a specific procedure wants a page about that procedure, not a paragraph on a list of twenty.
It becomes one the moment a form collects health information. A general contact form asking for a name and a reason for calling is different from an intake form, and the second needs proper handling. Ask before you build the form, not after.
Not on budget. On the things they are structurally bad at: named clinicians, actual photographs of the actual practice, replies to reviews that sound like a person, and being genuinely local.
Your Google Business Profile. For a practice it is worth more than the website — it is where the reviews, the directions and the calls happen.
No, and be wary of anyone who claims to specialise in 10 industries at once. What we have is a way of working that suits small businesses — fast sites, clear pricing, no contracts — and enough time spent on practice problems to know which of them are worth money. Where we have not done work in a sector, we say so rather than dressing up somebody else's case study.
With whichever of the four problems above you recognised. Most owners know the answer before they finish reading the list. If none of them landed, the fifteen-minute call is free and we will look at what you have got.
Nearby
Other trades, same questions
- Contractors and Home Services Can you come out, when, and roughly what will it cost. A contractor site that answers those three above the fold beats a prettier one that makes people ring to find out.
- Professional and B2B Services Have they solved this exact problem before, for somebody like me. Answer it with evidence rather than adjectives and the enquiry follows.