Industries
Websites and marketing for law firms
Have you handled my exact situation, what will it cost, and what happens if I ring today. Answer those three plainly and the consultation follows.
Legal clients are frightened, in a hurry, or both, and they shortlist three firms in an evening. What separates the firm they ring is not credentials — everybody has those — but whether the site explains, in plain language, what happens next and what it will cost.
How customers actually find a firm
Search, for a specific situation described in the client’s own words rather than in legal terms, and referral. Both routes end on your website, and both are comparing you against two other firms in the same tab.
What they type
- [practice area] lawyer near me
- do I need a lawyer for [situation]
- how much does a [matter] cost
- [practice area] attorney [town]
- free consultation [practice area]
Bracketed parts are wherever you are and whatever you sell. These are phrasings, not a keyword list to stuff into a page.
Four things law firms get wrong online
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One page listing every practice area
Somebody with a specific problem lands on a list of fourteen and cannot tell whether you actually do their thing. A page per practice area, written in the words clients use, is the single highest-return change most firms can make.
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Written for other lawyers
Copy that uses the statutory term instead of the everyday one loses both readers and search visibility. People search for what happened to them, not for its legal classification.
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Nothing about cost or process
Fee anxiety is the main reason people delay ringing a solicitor. A firm that explains how it charges — hourly, fixed, contingency — and what the first meeting involves removes the reason to hesitate.
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No named lawyers
Clients hire a person. A site with a firm name, a stock photograph of a courthouse and no biographies is withholding exactly what the decision turns on.
If you change one thing
Writing in legal language on the pages meant for clients. Your peers are not the audience — the person typing "what happens if I am injured at work" is, and they will never type the statute.
What we would work on
- Search engine optimisation Build traffic and inbound leads that keep arriving.
- Website design & development Turn visitors into calls, leads and customers.
- Local visibility & lead generation Help nearby customers find you, trust you, and call you.
In that order, for this trade. The pricing is the same whatever sector you are in — a five-page site is $249 to build and $399 a year to keep running.
Have we done this before
Not in this trade yet. The work we have done is here, and the four problems above hold whichever trade the last client was in.
Straight answers
Questions from law firms
Yes, and they vary by state bar or regulator. The usual constraints cover claims of specialism, guarantees about outcomes and how testimonials are presented. Check your own jurisdiction’s rules before publishing, and this is not legal advice.
Publish the structure even where you cannot publish a number. Saying that a matter is typically fixed-fee, or that the first meeting is thirty minutes at no charge, answers the anxiety without committing you to a price.
One for every area you genuinely want work in. Not one for every area you could technically take — a thin page for a service you do twice a year drags down the pages you care about.
For consistency of your name, address and phone number, yes. As a source of clients they are far weaker than they were, and paid placements on them rarely repay what a proper practice-area page costs.
Often yes with consent, sometimes not at all, depending on your regulator and the matter type. Where testimonials are restricted, case outcomes described without identifying details usually are not.
No, and be wary of anyone who claims to specialise in 10 industries at once. What we have is a way of working that suits small businesses — fast sites, clear pricing, no contracts — and enough time spent on firm problems to know which of them are worth money. Where we have not done work in a sector, we say so rather than dressing up somebody else's case study.
With whichever of the four problems above you recognised. Most owners know the answer before they finish reading the list. If none of them landed, the fifteen-minute call is free and we will look at what you have got.
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