Service 05
Paid advertising
Immediate visibility, measured properly.
Advertising is the one channel that can bring you enquiries this week. Done properly it is measured on what it cost to win a customer, not on how many people saw it, and your ad budget goes straight to Google or Meta on your own card rather than through us.
Done well, ads bring traffic and leads this week. We report on what it cost to acquire a customer, not on impressions.
What this helps with
- Fast visibility on Google and social platforms
- Controlled spend with tracking you can check yourself
- Campaigns optimised against revenue, not clicks
What you get
- Campaigns built around the searches that indicate somebody is ready to buy
- Ad copy and landing pages that match the search, so the click is not wasted
- Conversion tracking set up properly, so the numbers mean something
- Negative keywords maintained, which is where most wasted spend actually goes
- Budget you control, on your own card, never marked up
- A monthly account you can read without needing us to interpret it
Best suited to
Promotions, launches, and businesses that need results now
How it runs
What actually happens
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01
Work out what a customer is worth
Before anything runs, we agree what you can afford to pay for an enquiry and for a customer. Without that number, an advertising report is just noise.
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02
Build the campaigns
Tight groups of terms, ads written to match them, and a landing page that continues the sentence the search started. Most underperforming accounts fail here rather than on budget.
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03
Track properly
Calls, form submissions and messages are tracked as conversions. If we cannot see which click produced an enquiry, we cannot optimise towards it, and neither can the platform.
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04
Cut and reinvest
Weekly, we cut what is not working and put the money behind what is. This is most of the actual job, and it is why an account left alone drifts.
What we need from you
- A budget you are comfortable spending for at least three months, on your own card.
- Access to any existing ad accounts, kept in your ownership.
- An honest number for what a customer is worth to you, which is what everything is then measured against.
- A phone somebody answers during the hours the ads run. Paid clicks reaching voicemail is the most expensive mistake in this service.
How it is measured
- Cost per enquiry and, where it can be tracked, cost per customer
- Which search terms actually produced enquiries rather than clicks
- Spend against budget, visible to you in your own account
- Return against the number you agreed at the start
What it costs
This is included in the monthly plans, which start at $149 a month and run to $349, or it can be bought on its own if a plan is more than you need. Every plan carries web hosting, professional email, custom domain name, ssl certificate, on-page seo, built to wcag 2.2 aa accessibility standards and client hub — raise anything, see where it stands. Nothing is tied to a contract, so you can stop at the end of any month and the work already paid for is finished and handed over regardless. The full breakdown, including what each tier adds, is on the pricing page.
What this is not
Advertising stops the moment you stop paying, so it is a tap rather than an asset. If you want something that keeps returning after the spend ends, that is the search and content work, and the two are usually run together for that reason.
What it works with
- Website design & development Paid traffic lands on a page. If that page does not continue the sentence the search started, you are paying for the click twice.
- Search engine optimisation Ads answer this month, search answers next year. Running them together means you are not renting every visitor forever.
Straight answers
Common questions
The traffic stops with it, the same day. That is the nature of advertising and it is why we would usually rather you ran it alongside search work than instead of it.
Directly to your card by Google or Meta. It never passes through us and is never marked up. Our fee for building and running the campaigns is invoiced separately from it.
Below a few hundred a month there is not enough data for anyone to optimise against, so the money tends to be wasted learning. We will tell you if your budget is too small to be worth starting rather than take it anyway.
No. Everything is month to month and you can stop at the end of any month. Work already paid for is finished and handed over either way.
Two separate things. Your ad budget is billed directly to your card by Google or Meta — it never passes through us and is never marked up. Our management fee for building and optimising the campaigns is 20% of monthly ad spend, with a $500 a month minimum spend, invoiced separately from your plan.
What changed, what it produced, and what we are doing next — in plain language. Calls and enquiries, not impressions.
In their words
I’ve had an excellent experience working with 99 mph. They built two websites for my business, and both turned out perfectly aligned with my brand. Their design quality, attention to detail, and technical expertise truly stand out. Beyond the websites, they manage my social media postings with creativity and consistency, keeping my audience engaged and growing. Their responsiveness is reliable. They address feedback immediately, and always provide thoughtful solutions. I highly recommend 99 mph to anyone seeking reliable, high-quality digital marketing services. Their professionalism makes every project smooth and stress free consistently.
As standard
The half of the job nobody advertises
Every site we build now gets all of this, whichever plan it is on. Most of it is invisible until it is missing, which is exactly why it is worth saying out loud.
- Works on whatever they are holding Checked on a phone, a tablet and a desktop, down to the narrow screen of a folding phone. Not shrunk to fit: laid out so it reads properly at each size.
- Readable by the AI assistants people now ask More people start with ChatGPT or a search assistant than with a search box. The words on the page are plain text an assistant can read and quote, rather than something it has to run to see, and the site tells them it is welcome.
- Built to recognised accessibility guidelines We follow WCAG 2.2 AA, the standard most of the world writes into law. That means it works by keyboard, the text can be enlarged without the layout breaking, colours stay readable, and photographs are described for anyone who cannot see them. We follow the guidelines and test against them; we do not sell a certificate, because nobody can honestly certify this.
- Looks right in daylight and at night Where it suits the brand, the site follows the light or dark setting on the visitor's own device, and offers a switch for anyone who prefers the other one.
- Fast on a bad signal The pages are small and there is very little for the phone to do before it can show them, which is what matters in a van or a car park rather than on office wifi.
- Looks right when somebody shares it Paste a link into WhatsApp, LinkedIn or a text and a proper card appears with the right title and picture, rather than a bare address.
- Nothing to break into, nothing to keep patching No plugins, no admin login, no database. The usual way a small-business site gets defaced is a plugin nobody updated, and there are none here.
- Every version kept, so anything can be undone Each change is recorded. Putting the site back as it was last week is a minute of work rather than a disaster.
- Yours, not ours The domain is registered in your name, you can reach the hosting, and if you ever leave you take the lot. We have written about why that matters more than the price.