Case study
Burrs Consultancy
An engineering consultancy with decades of work behind it and no credible front door.
What it had to do
Industrial and plant engineering, request-for-quote management, sold to businesses over long cycles. The buyers research quietly, compare several firms, and decide largely before anyone speaks. The site had to survive that reading.
What we decided
Business-to-business engineering is not bought from a brochure. A buyer arrives with a specific problem, reads several pages, checks whether this firm has handled anything like it, and only then makes contact. That means the site is judged on whether it appears to know the subject, not on how many calls to action it carries.
The firm had the substance and none of the evidence of it. Decades of work, specific domains, real clients, and nothing published that a stranger could verify in an afternoon.
So the structure leads with the domains rather than the company: request-for-quote management, industrial engineering, plant engineering, and the industries served. A buyer should be able to find their own problem named within a few seconds of arriving, which is the thing most consultancy sites make impossible.
What is on the site
Organised by domain, not by department
A visitor finds their problem named rather than reading about the firm and inferring.
Industries served, stated explicitly
The fastest way for a buyer to rule you in or out, which is a service to both of you.
Client testimonials on the page
In a long-cycle purchase, somebody else saying it is worth more than the firm saying it.
A data security section
An unusual thing to publish and exactly right here: engineering clients share drawings and specifications, and they worry about it.
How it performs
- 208 msto paint the main content, on an emulated mid-range phone
- 183 msto first byte
- 1 KBtransferred, across 3 requests
Measured 2026-09-20. Median of 3 loads, emulated mid-range phone at 390px, cold cache, waiting for the load event. For context, the median across the 300 Chicago-area small business sites we tested was 1,406 ms, and Google treats anything under 2,500 ms as good. This site is about 6.8× quicker than the local median.
Re-measured rather than remembered, which is why the date is on it.
Where it stands in search
New to Google's index in September 2026, and already appearing for the consultancy's own name. Too early for anything more, and we would rather say so.
Checked 20 September 2026. Go and run the search yourself — that is the point of putting it here. What we do not publish is the client's own traffic: those numbers are theirs, not ours to hand around.
Worth taking from this
Business buyers read before they enquire. The page that names their problem in its first line beats the one that opens with a founding date.