Industries
Websites and marketing for electrical contractors
Are you licensed here, and have you done this exact job before. Everything else on an electrical site is secondary to those two.
Electrical work is checked harder for licensing than any other trade on this list, and two jobs now bring most of the searching: panel upgrades and EV charger installation. A site that does not name both is invisible for both.
How customers actually find a electrician
Three streams that barely overlap. Homeowners searching a specific job, usually a panel, a charger or something that keeps tripping. Builders and general contractors who need a sub who turns up for rough-in on the day they said. And repeat work from both, which is the half nobody markets to.
What they type
- electrician near me
- panel upgrade cost [town]
- EV charger installation [town]
- 200 amp service upgrade
- licensed electrician [town]
Bracketed parts are wherever you are and whatever you sell. These are phrasings, not a keyword list to stuff into a page.
Four things electrical contractors get wrong online
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The site does not say "EV charger"
This is the fastest-growing thing people search for by name in this trade, and a site listing "residential electrical services" does not appear for it. The fix is a page that says the words, names the common units, and says whether a service upgrade is usually needed.
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Licensing is handled vaguely
There is no statewide electrician licence in Illinois: it is done municipality by municipality, and Chicago runs its own. That makes "licensed and insured" almost meaningless on its own. Name the municipalities you are licensed or registered in. It is the single most useful sentence on the page.
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Nothing for the builder
A general contractor is not reading about your family business. He wants to know you work new construction, that you understand service, rough-in and trim as a sequence, and that you have passed inspection in his village before.
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No price anchor on the two common jobs
Panel upgrades and charger installs are the two jobs people price-shop, and both have an honest range. Publishing it, with what moves it, is what gets the call from somebody who has three tabs open.
If you have no website at all
If you have no website, start smaller than any of that. One page with the municipalities you are licensed or registered in, the two or three jobs you want more of named in plain words, and a tappable number. For most electricians that single page does more than the five-page site they were quoted for, because the licensing question is the one a customer actually has and almost nobody answers it in writing.
Worth reading before you spend anything: word of mouth works, so do you need a website. It includes the cases where the honest answer is no.
If you change one thing
Writing the site for everything the business can do rather than the handful of things people search for. A list of twenty services ranks for none of them; four pages that each name a real job rank for four.
What we would work on
- Local visibility & lead generation Help nearby customers find you, trust you, and call you.
- Website design & development Turn visitors into calls, leads and customers.
- Paid advertising Immediate visibility, measured properly.
In that order, for this trade. The pricing is the same whatever sector you are in — a site of up to eight pages is $249 to build and $399 a year to keep running.
Have we done this before
Not in this trade yet. The work we have done is here, and the four problems above hold whichever trade the last client was in.
Straight answers
Questions from electrical contractors
The towns you cover, the licence or registration position stated properly, the jobs you want more of by name, and a tappable phone number. If you want panel and charger work, those words belong on the first screen, not on a services page three clicks in.
No. Roofing and plumbing are the only construction trades Illinois licenses at state level. Electrical is municipal, requirements differ between villages, and a Chicago licence is not automatically recognised in the next town along. That is exactly why listing the places you are cleared to work in is more useful to a customer than the word "licensed".
Enough to answer the three questions everyone asks: whether their panel can take it, roughly what it costs installed, and how long it takes. People researching a charger have usually already read the car manufacturer’s page and want the local, practical version.
Separate sections at least. They want opposite things: one wants scheduling and inspection competence, the other wants to know you will turn up and tidy up. A homepage that says "residential and commercial" tells neither of them anything.
They produce work and they are expensive, you are bidding against other electricians for the same lead, and the customer is theirs rather than yours. Reasonable to use while you build something you own; expensive as the only thing you have.
No, and be wary of anyone who claims to specialise in 14 industries at once. What we have is a way of working that suits small businesses — fast sites, clear pricing, no contracts — and enough time spent on electrician problems to know which of them are worth money. Where we have not done work in a sector, we say so rather than dressing up somebody else's case study.
With whichever of the four problems above you recognised. Most owners know the answer before they finish reading the list. If none of them landed, the fifteen-minute call is free and we will look at what you have got.
Worth reading first
Before you spend anything on a website for electrical contractors
Complete guides, not teasers. If you follow one and never call us, it worked.
- I get all my work from word of mouth. Do I need a website? Maybe not. If you are at capacity, hiring nobody and taking no new customers, a website is not urgent and anyone telling you otherwise is selling. 9 min read
- Licensed, insured, and able to prove it A customer checks three things before ringing, in roughly the same order every time: are you a real business, are you covered if something goes wrong, and has anybody else used you. 8 min read
- What your site should say to a builder, and what it should say to a homeowner The two buyers want opposite things. A builder is buying scheduling: will you hold the date, do you know the inspection sequence, can you be added to a list without three phone calls. 7 min read
The other trades
Trade by trade, because the advice differs
All of them sit under contractors and home services, which is the general version of this page.
- Roofing Contractors Can you come and look at it, and will you deal with my insurer. A roofing site that answers those two in the first screen beats a prettier one that makes somebody ring to find out.
- Plumbing Contractors Can you come today, or can you hold a date three weeks out. Which of those two a visitor is asking decides everything else on the page, so the site has to answer both without making either hunt.
- Concrete and Flatwork Why is your quote higher than the other one. Everything on a concrete site should be building the answer to that, because it is the conversation the customer is having with themselves.