Industries
Websites and marketing for concrete and flatwork
Why is your quote higher than the other one. Everything on a concrete site should be building the answer to that, because it is the conversation the customer is having with themselves.
Concrete is sold against a cheaper neighbour with a mixer, and the entire argument is what goes in under the slab: base depth, compaction, reinforcement, joints and cure time. A site that explains that wins work a price list never will.
How customers actually find a concrete contractor
Planned, compared and slow. A driveway or a patio is a considered purchase, usually with two or three quotes, often after a neighbour had one done. The quotes come back hundreds or thousands of dollars apart and the customer has no idea why, which is the opening.
What they type
- concrete driveway cost [town]
- concrete contractor near me
- stamped concrete patio [town]
- how long before you can drive on new concrete
- driveway replacement [town]
Bracketed parts are wherever you are and whatever you sell. These are phrasings, not a keyword list to stuff into a page.
Four things concrete and flatwork get wrong online
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Nothing explains why the cheap quote is cheap
The difference between quotes is almost always under the slab: how deep the base is, whether it was compacted, what reinforcement went in, and how the joints were cut. A page that explains that in plain words is the single most useful thing a concrete site can carry, and almost none do.
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The most asked question is unanswered
How long before you can walk on it, drive a car on it, and park a truck on it. People ask this constantly and sites answer it rarely. Three sentences and a page title that says it outright will bring you search traffic nobody else is competing for.
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Photographs with no context
A gallery of grey slabs proves nothing. The same photographs with the town, the square footage, the finish and the year become evidence, and they are what a customer comparing three quotes actually looks at.
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No position on cracking
Concrete cracks. Every customer has heard a horror story and nobody wants to raise it. A short honest section on control joints, what cracking is normal, and what your warranty covers turns the objection into a reason to hire you.
If you have no website at all
Most concrete contractors we meet have no website and do fine on word of mouth, and if you are at capacity you do not need one this year. The case for a first page is narrow and worth stating plainly: a customer with three quotes in front of them is trying to work out why yours is higher, and a page explaining the base, the reinforcement and the joints is the only place that conversation can happen while you are not in the room.
Worth reading before you spend anything: word of mouth works, so do you need a website. It includes the cases where the honest answer is no.
If you change one thing
Competing on price on a page with no technical content. You are then indistinguishable from the cheapest bidder, which is the one argument you cannot win. Explain the base and the joints and the comparison changes shape.
What we would work on
- Local visibility & lead generation Help nearby customers find you, trust you, and call you.
- Website design & development Turn visitors into calls, leads and customers.
In that order, for this trade. The pricing is the same whatever sector you are in — a site of up to eight pages is $249 to build and $399 a year to keep running.
Have we done this before
Not in this trade yet. The work we have done is here, and the four problems above hold whichever trade the last client was in.
Straight answers
Questions from concrete and flatwork
The usual guidance is foot traffic after a day or two, cars after about a week, and heavy vehicles after about a month, though it depends on the mix, the weather and the thickness. Say your own numbers on the site: it is the most searched question in this trade and the least often answered.
Yes, and in plain words. It is the whole difference between your quote and the cheap one, it is invisible once the pour is done, and nobody else is explaining it. This is the page that turns a price objection into a reason to pick you.
If you do it, yes. It is searched differently, bought differently and priced differently from a plain driveway, and the photographs do more work there than anywhere else on the site.
There is no state licence for concrete contractors here. Requirements are municipal, and several villages require registration, bonding or a permit for work in the public way. Say which towns you are registered in; it is the checkable version of "licensed and insured".
Up to eight pages is $249 to build with us and $399 a year to keep it online. For this trade that is a page for driveways, one for patios and decorative work, one on how you build a slab, your record, and the towns you cover.
No, and be wary of anyone who claims to specialise in 14 industries at once. What we have is a way of working that suits small businesses — fast sites, clear pricing, no contracts — and enough time spent on concrete contractor problems to know which of them are worth money. Where we have not done work in a sector, we say so rather than dressing up somebody else's case study.
With whichever of the four problems above you recognised. Most owners know the answer before they finish reading the list. If none of them landed, the fifteen-minute call is free and we will look at what you have got.
Worth reading first
Before you spend anything on a website for concrete and flatwork
Complete guides, not teasers. If you follow one and never call us, it worked.
- I get all my work from word of mouth. Do I need a website? Maybe not. If you are at capacity, hiring nobody and taking no new customers, a website is not urgent and anyone telling you otherwise is selling. 9 min read
- Licensed, insured, and able to prove it A customer checks three things before ringing, in roughly the same order every time: are you a real business, are you covered if something goes wrong, and has anybody else used you. 8 min read
- The gmail address is costing you work A free email address does not stop the phone ringing, but it quietly costs you the jobs where somebody is choosing between you and another firm. 7 min read
The other trades
Trade by trade, because the advice differs
All of them sit under contractors and home services, which is the general version of this page.
- Roofing Contractors Can you come and look at it, and will you deal with my insurer. A roofing site that answers those two in the first screen beats a prettier one that makes somebody ring to find out.
- Electrical Contractors Are you licensed here, and have you done this exact job before. Everything else on an electrical site is secondary to those two.
- Plumbing Contractors Can you come today, or can you hold a date three weeks out. Which of those two a visitor is asking decides everything else on the page, so the site has to answer both without making either hunt.