Case study
Inkopious
Corporate gifting, printing and branding in Delhi, sold by quote rather than by price.
What it had to do
A business whose product is physical, varied and priced per job. Nothing on it can carry a price tag, so the entire site has to earn a quote request instead of a purchase.
What we decided
Corporate gifting is bought by somebody with a budget, a deadline and a headcount, comparing two or three suppliers. They are not buying an item, they are buying confidence that a hundred branded things will arrive on time and look right.
That makes the gallery the most important part of the site by a distance. Work that has actually been produced, photographed properly, is the only thing that answers the question the buyer is really asking.
The rest is built to shorten the path to a conversation. A quote request is the single call to action, repeated in the header and the hero, and WhatsApp sits available throughout because that is how this trade actually negotiates.
What is on the site
One call to action, repeated
Request a quote, in the header and in the hero. Nothing competes with it, because nothing else is the goal.
A gallery of produced work
The only real answer to "will a hundred of these look right", which is the buyer’s actual question.
WhatsApp throughout
Present on every screen. This trade negotiates by message, not by contact form.
Three services, named plainly
Corporate gifting, printing and branding, stated in the identity itself rather than discovered on an inner page.
How it performs
- 1300 msto paint the main content, on an emulated mid-range phone
- 218 msto first byte
- 1344 KBtransferred, across 72 requests
Measured 2026-09-25. Median of 3 loads, emulated mid-range phone at 390px, cold cache, waiting for the load event. For context, the median across the 300 Chicago-area small business sites we tested was 1,406 ms, and Google treats anything under 2,500 ms as good. This site is about 1.1× quicker than the local median.
Re-measured rather than remembered, which is why the date is on it.
Where it stands in search
First result for its own name. Beyond that we do not claim: we cannot reach the site from our own network, and we are not going to describe what we cannot check.
Checked 20 September 2026. Go and run the search yourself — that is the point of putting it here. What we do not publish is the client's own traffic: those numbers are theirs, not ours to hand around.
Worth taking from this
When nothing can carry a price, every part of the site is working to earn a conversation. That is a different brief from selling, and it needs a different page.