Glossary
Retargeting
Retargeting is showing adverts to people who have already visited your website but did not get in touch.
It works by tagging visitors so the ad platforms can recognise them elsewhere. Because the audience already knows you exist, it usually costs less per enquiry than advertising to strangers.
Why it matters to you
Most visitors leave without doing anything, whatever the site. Retargeting is the cheapest way to reach the ones who were interested enough to arrive.
An example
Somebody who read your pricing page and left is a far better prospect than a stranger. Reaching them again costs a fraction of finding a new one.
Where this comes up: paid advertising .